Orlando, FL – The Orlando Magic have officially launched a comprehensive rebrand, unveiling a new logo and three revamped uniforms that pay homage to the franchise’s storied past while embracing a modern identity.
At a vibrant event held at the Kia Center on Tuesday morning, the Magic introduced a redesigned star-centric logo reminiscent of the team’s original 1989 emblem. This updated design features a sleek, streaking basketball encircled by stars, echoing the franchise’s early years and symbolizing a renewed commitment to excellence.
Complementing the new logo, the Magic revealed three distinct uniforms:
- Association Edition: A classic white jersey adorned with black pinstripes and the “Magic” wordmark, featuring a silver star replacing the “A,” nodding to the team’s original design.
- Icon Edition: A vibrant blue uniform with white pinstripes, showcasing “Orlando” across the chest, celebrating the team’s connection to the city.
- Statement Edition: A bold black jersey with silver accents and a modernized font, representing the team’s forward-looking vision.
This rebrand has been met with enthusiasm from fans and analysts alike, who appreciate the balance between nostalgia and innovation. Magic’s decision to revisit its roots while introducing contemporary elements reflects a strategic move to strengthen its brand identity and resonate with longtime supporters and new audiences.
As the Magic prepare for the upcoming 2025–26 NBA season, this rebrand signifies more than just a visual transformation; it represents a renewed spirit and ambition within the organization. With a promising roster and a fresh look, the Magic are poised to captivate fans and make a significant impact on and off the court.
Below are some of the official pictures shared by the Orlando Magic on social media:
