Orlando Magic HQ has officially undergone a full rebrand. While our mission and content remain unchanged — delivering the latest news, analysis, and updates on the Orlando Magic through our social channels, website, and weekly shows — our visual identity is getting an upgrade.
This rebrand reflects who we’ve become as a media company. Over the past few years, our coverage has expanded, our audience has grown, and our output has become more consistent and professional. It was time our look caught up with our work.
The New Look
The updated logos bring a sharper, more modern energy to Orlando Magic HQ, while paying homage to the city and team that inspired it all. It’s a look built for the next era of Magic fandom, and for a media platform that continues to grow right alongside it.
Partnering with Local Art Director, Thomas Kulesa
To bring this vision to life, we collaborated with Art Director Thomas Kulesa, a local Floridian and die-hard Orlando Magic fan. Thomas isn’t just a creative mind; he’s part of the Magic community and one of the most dedicated collectors of team memorabilia we know. His deep understanding of the team’s history, culture, and fan base made him the perfect fit to help us modernize our look while keeping the timeless spirit that connects us to Magic fans everywhere.
“Thomas just gets it,” said Orlando Magic HQ partner Stephen Cameron, who led the rebrand process alongside Thomas. “He knows what it means to represent the Magic, not just visually but emotionally. That connection shows up in every detail of the new design.” Orlando Magic HQ partners Al Grullon and Anthony Velez also played key roles, offering creative feedback and helping implement the new look across all platforms and content formats.
Q&A with Art Director Thomas Kulesa
What was your first impression of Orlando Magic HQ, and what did you want this rebrand to communicate visually?
“For me, Orlando Magic HQ has always been the spot for everything Magic — not just their podcasts or social media, but all the latest news, updates, game recaps, you name it. I just wanted to get across that they’re more than just a social media page — they’re the go-to destination for all things Orlando Magic.”
How did you approach balancing HQ’s fan-driven roots with its more established media identity?
“First and foremost, Orlando Magic HQ is by fans, for fans. It started back in 2010 as just a fan page, and over time, it’s grown into a legit media presence for everything Orlando Magic. With that in mind, I wanted to create a fresh, dynamic look that takes the brand to the next level.”
What elements of the final design best capture HQ’s energy and purpose?
“My main goal was to make sure fans really get everything Orlando Magic HQ brings to the table. I felt like making “HQ” not just part of the name, but the focus of the visual identity too, was a key move.”
What part of the process or final system are you personally most proud of?
“Honestly, I’m just proud to be part of helping push the OMHQ brand forward. Before jumping on this project, I was a big fan of their content and follow the Orlando Magic social scene pretty closely. So being able to play even a small role in OMHQ’s continued success has been super rewarding.”